To promote the relaunch of their Solutions AM
/ PM line of skincare products, Avon asked
Orphan to develop a global print campaign. Given
the opportunity to think outside
Avon's
traditional style of photography, Orphan
commissioned photographers James Houston and
Nick Welsh to bring new life to a renenergized
product line.
The brand House of Marley commissioned Orphan
to create an identity and a comprehensive brand
book to cover all aspects of commercial usage of
the famed, late
Jamaican singer-songwriter.
Taking an artistic approach, Orphan developed an
iconically charged, hand drawn crest for their
logo. The layout is an energized mixture of
high-impact typography, intimately cropped
portraits, candid moments, and bold graphic
gestures printed on a natural paper stock.
Orphan established the identity, bottle
design, packaging, advertising, and collateral
for Christiania, an ultra premium Norwegian
vodka. The challenge was to create a visual
language that communicated the idea of an
organic, pure distillation of Scandinavian
origin. Playing off of its heritage, a graphic
interpretation of the Norwegian flag was used to
seal the bottle and act as an anchor for the
brand's visual identity.
Clinique rarely works with outside agencies,
but approached Orphan to work on a press kit for
a special occasion: the reformulation of one of
their classic products.
They wanted to
communicate “The Story of Great Skin.” The
result was an ultra luxe book with die cut pages
to house the product.
Creative Exchange Agency is a company with
over 20 years experience representing and
working with some of the world's premier
imagemakers including
David LaChapelle, Peter
Saville, and David Carson. Naturally, the owner
understood the power of good design and
requested that the identity, collateral, and
website
created by Orphan remain fresh,
striking, and independent of trends.
Orphan was commissioned by Domaine de Canton
to create a guerilla marketing campaign for
their new liqueur, a ginger infused cognac that
launched in 2007.
Orphan created an
Indochine inspired wild posting campaign that
was seen around New York City and Los
Angeles.
When Hugo Boss opened their concept store in
New York's Meatpacking district, they challenged
Orphan to create an invite that was decadent and
over-the-top.
Orphan chose to have the design of
the invitation reference architectural features
of the store interior. An intricate cut-out
sleeve referenced the trellised, domed ceiling,
black plexiglass recalled the use of black glass
throughout the store, and a monochrome palate
matched the clothing.
Intermix is a high-end, multi-label boutique
and online fashion retailer. Orphan was hired to
assess and rebrand the company in order to
address a gap between the
customer's perception
of the brand and the luxury designer merchandise
carried in the stores. Orphan's answer was
energetic, colorful, and undeniably artistic and
chic.
The new logo typographically transitions
from modern to classic and sets a tone of
sophistication, while the ongoing collateral,
in-store branding, and advertising reflects
a
spirit of artistic collaboration. As this
relationship continues to evolve, Orphan will
work further to develop and position a brand
image that the fashion conscious woman
can
connect with.
Me Magazine is an independent publication
founded in 2004 devoted to individuals in
creative fields. Each issue explores the life of
a guest editor and their circle of friends.
It
was founded to support, document, and get to
know the people in the creative community who we
admire.
Method, an all-natural, non-toxic home and
personal care product line, approached Orphan to
create illustrations to be used for collateral
materials. Orphan ran with their
existing
"people against dirty" tag line, incorporating
the idea that since everything was derived from
natural products you could "make your house a
home" with Method without worrying about
dangerous chemicals or negatively impacting the
environment.
Orphan was hired by Showroom Seven to
redesign the identity and collateral for their
influential New York fashion showroom and PR
agency. Orphan decided they needed
to
create an over-arching visual that could
encompass the variety of designers that the
client represented. The solution was to design a
dynamic black-and-white pattern in
various
styles of 7's that could be applied to a wide
range of collateral.
Steven Alan asked Orphan to redesign their
corporate and in-store collateral and to create
a lookbook for their men's line. Through the use
of various tactile material choices,
a revisited
logo, and an improvisational and authentic look
to the photography, Orphan's approach faithfully
captured the brand's downtown, industrial, and
raw aesthetic.
Orphan has worked with Thakoon, a 2006 CFDA Fashion Award nominee and favorite of fashion editors and Michelle Obama, on various projects throughout the brand's existence. Through a close, collaborative process, Orphan has created several custom patterns for Thakoon's main collection and the Thakoon Addition diffusion line, designed seasonal look books, redesigned his website, and designed a T-shirt for the French department store Printemps and the CFDA's "New York in Paris" project.
In the industry of high-end construction
management, The Moon Group represents the
pinnacle. They have been hired by some of the
industry's most influential tastemakers
including real estate developer Andre Balaz and
hotelier Ian Schrager. Orphan was asked to
develop an identity and website that expressed
the company's experience,
architectural prowess,
and elite sensibility. The logo has a solid,
structural refinement that references the needs
of their clients. For the website, the group's
high profile portfolio
is clearly and elegantly
presented to illustrate the capabilities of The
Moon Group.
Versace came to Orphan to design a direct mail piece for their Spring 2010 accessories line that needed to communicate
the fun and glamour at the core of the brand, as
well as to introduce a downtown spirit that was bold and spoke with an
editorial voice. The result was an oversize mock newspaper mailer, that was chic yet playful, printed on unbleached paper
to add an edgy, industrial touch.
Orphan was commissioned to produce the
invitation for world-famous artist Richard
Tuttle's retrospective at the Whitney Museum in
New York. In reference to the
artist's own use
of contrasting materials, Orphan chose to use
two contrasting paper stocks—one thick, one
micro-thin—as well as a contrast of different
surfaces from
raw on the exterior to smooth on
the interior. The blue flower image was created
by Orphan and later sampled by the artist in his
own work, completing the collaboration.
Orphan is a unique, full-service agency committed to
rethinking traditional relationships between brand and consumer,
design and strategy, and agency and client. We combine the
creative strength and personal attention of a boutique agency
with diverse expertise of a big agency to execute fully
intergrated, multimedia campaigns. We strive for visionary
concepts that set brands apart in a crowded market.
w 212.226.6040
5 Crosby Street, Suite 6i
New York, New York 10013
info@orphan-nyc.com